has a beginning.
Including tradition.

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Our new brand reflects who we are and what we stand for.

Our primary logo is the main visual representation of the CBU brand. The chevron within the logo points to the north east, denoting our geographic location, forward thinking, and our vision for the future.

The chevron shape is inspired by the eight-point star, a traditional symbol in Indigenous culture. The modern crest surrounding the chevron represents our commitment to academic excellence and achievement.

By welcoming the world to our campus, we’re creating a unique academic experience with a decidedly global perspective, and a diverse, inclusive Unama’ki (Cape Breton).

It’s not a new tradition per se, but a tradition of new.

Our brand unites us in solidarity of spirit and purpose as we move through a new and ever-changing world. 

Join us as we bring it to life.

Over the coming months, we’ll be updating all of our CBU marketing and communications elements to reflect our new branding.

Stay tuned for our new website, launching in late-September 2019.

Would you like to find out more or get in touch?

Marketing and Communications


Frequently Asked Questions

In the 2019-2024 Strategic Plan for Cape Breton University, we have committed to advancing our University and, in doing so, advancing the communities of Cape Breton Island. It is important that our brand fully expresses our strategic ambitions, and embodies the mission and values of CBU in a way that proudly reflects who we are and what we stand for.

The process was guided by a Brand Enhancement Committee composed of 20 representatives from across the University, and involved internal and external consultation.

Brand Enhancement Committee Members.

Becky Chisholm

Marketing & Communications (Chair)

Paige Westbury


Chad Aucoin

Senior Graphic Designer

Cynthia Vokey

Enrolment Services (Domestic)

Victor Tomiczek

Enrolment Services (International)

Scott Thomas

Human Rights Officer

Stephanie MacDougall

Communications Officer,

Carolin Kreber

Dean, School of Professional Studies

Leslie Wardly

Assistant Professor of Marketing,
Shannon School of Business

Adango Miadonye

Professor of Chemical Engineering,
School of Science and Technology

Michael MacDonald

Assistant Professor,
School of Arts and Social Sciences

K-Lee Fraser


Fabian MacKenzie

Head Coach,
Women’s Basketball,
Athletics Departments

Christie MacNeil

Digital Archivist, Beaton Institute

Ann Terese Doucette

Marketing Specialist,
Indigenous Affairs & Unama’ki College

Emily MacLennan

VP Promotion, CBUSU

Pat Bates


Katie Rideout

Manager, Human Resources

Sarah Conrod

Industry Partnerships & Research Commercialization

Debbie Rudderham

Chief Information Officer

Beth Mason

CEO, Verschuren Centre

The branding exercise followed an extensive strategic planning consultation process providing the committee with a solid foundation to build upon. In addition, focus groups were held with 250+ people from more than 35 stakeholder groups. Additional and ongoing consultation was held with the CBU Executive Committee, Academic Committee of Senate, Board of Governors and the Senate.

Insights gathered from the consultation process informed brand strategy development and creative execution.

Our new brand was unveiled to the campus community on August 27, 2019 at the University’s Annual Grand Meeting and will be infused into all future marketing and communications projects. The Marketing and Communications Department will work with colleagues across campus and institutional partners to update materials to reflect our new visual identity by identifying priority materials and through natural replacement cycles. Living the brand is a collective effort – join us as we bring it to life.

Questions? Contact marcomm@cbu.ca.